Curaçao’s Strategic Push into South America: Connecting with New Markets

Curaçao has identified a promising new market: the Southern Cone of South America. The island is renowned for its culture, landscapes, and hospitality and it is now extending its hospitality to travelers from countries like Argentina, Chile, and Uruguay. The “¡Solo Faltas Tú, Curaçao!” roadshow, held in late July in key cities like Buenos Aires, Santiago, and Montevideo, was a strategic initiative to showcase what Curaçao has to offer to South American travel advisors from that region. The event brought together over 400 professionals, offering them a perspective on the island’s distinctive attributes.

This initiative represents more than a mere marketing endeavor; it’s a strategic, long-term investment in cultivating enduring relationships with these South American markets. Through personalized travel packages and partnerships with airlines like Copa and Avianca, the initiative facilitated easier access for Argentinean, Chilean, and Uruguayan visitors to the island.

Hotels such as Sandals Royal Curaçao and Dreams Curaçao, along with other local attractions, were highlighted, showcasing the island’s diverse offerings to suit a wide range of travelers.

South America has seen a rise in travel, particularly to the Caribbean, and Curaçao is poised to benefit from this trend. Direct flights from Brazil and Colombia have made the island more accessible to South American tourists. The unique cultural blend of Curaçao, combining Latin American warmth with Caribbean atmosphere, makes it an ideal destination for travelers from Southern Cone countries seeking both relaxation and cultural immersion.

As the roadshow draws to a close, the impact of this initiative is already being felt. With an increasing number of South American travel agents recommending Curaçao and a growing interest among travelers, the island’s tourism future looks promising. This initiative is the first phase of a comprehensive, long-term strategy to establish Curaçao as a premier destination for visitors from the entire South American region, offering a blend of familiar cultural elements and novel, captivating experiences.